You have to love the accelerated development cycle that spins so fast in the tech industry’s echo chamber. Just as most Americans are starting to get comfortable with this whole "social revolution," the tech industry has already exhausted every inch of "Social" (and social networking) to the degree that most are now tired of hearing about social. Case-in-point: A startup launching today, called Uniiverse, begins its pitch with this simple message, "Uniiverse is not a social network." I advised co-CEOs Craig Follett and Ben Raffi to put that bit in caplocks going forward.
That’s part of the reason Uniiverse is resistant to being lumped in with social networks, as the Canadian startup is building an online platform that focuses on bringing value to our offline lives.