Report: Video Accounts For Half Of All Mobile Traffic; Android Biggest For Mobile Ads


Mobile video now accounts for half of all mobile traffic; and on some networks, that number is as high as 69 percent — a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls.

The data, from a new report on mobile data usage by mobile analytics firm Bytemobile, also found that Android is generating more mobile ad volume than iOS devices, and that Google now accounts for 75 percent of ad-generated data across all platforms.