In the run-up to the Oscars tomorrow, social intelligence startup uberVU conducted a study of how and where people were talking about the Best Picture nominees.
The data was collected during the week between Feb. 19 and today. The company wasn’t just looking at the number of times a movie was mentioned — it also rated the sentiment of each comment, giving the movies an overall rating between 0 (negative) and 100 (positive). So even though The Artist is largely expected to win by movie industry watchers, it’s actually not the winner of what uberVU is calling the "Social Oscar." Yes, it received the most social media mentions (68,993), but The Help, with 51,968 mentions, seemed to be better-liked, with "a good range of positive adjectives."