One Year Later: How Google Panda Changed Our Business


February 24, 2011 was a day that will live in infamy for the team here at Viewpoints. That was the day of the Google Panda update. Up until that point we had enjoyed four years of consistent traffic growth to We managed to double traffic each year and had just reached 2.7 million unique users. We had heard that Google was planning to update its algorithm to penalize content and link farms and were excited about the bump we might get as a result. Turns out we were in for a bit of a surprise.