Social Marketing Startup BlogFrog Raises $3.2M

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BlogFrog, a self-described "social activation platform," has raised $1.2 million in a Series A round of funding.

The company was first known as a community for "mommy bloggers", allowing them to add social features to their sites. In the last year or so, however, BlogFrog has shifted direction, using its technology and audience for a new end — helping marketers reach an influential audience.

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