Social Marketing Startup BlogFrog Raises $3.2M


BlogFrog, a self-described "social activation platform," has raised $1.2 million in a Series A round of funding.

The company was first known as a community for "mommy bloggers", allowing them to add social features to their sites. In the last year or so, however, BlogFrog has shifted direction, using its technology and audience for a new end — helping marketers reach an influential audience.