Nielsen finds Call of Duty’s social presence swells 4X after Black Ops II

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The media tracking firm Nielsen had an interesting idea – it decided to track the social reach of Activision’s Call of Duty franchise before and after the company announced its latest title, Call of Duty: Black Ops 2. It found that in just the span of two days, the amount of tweets, Facebook messages, YouTube Read The Full Story

source: http://feeds.slashgear.com/~r/slashgear/~3/qsutcG_g_D4/