All those minutes reading your news feed in bed, messaging friends over lunch, and browsing photos on the bus really add up. Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who do use Facebook on the go according to the latest report from comScore. And that’s actually a big problem for the social network.
Facebook usually shows four to seven ads per page on its website, but only a few ads per day in its mobile news feed. That means it makes a lot less money when you visit from your little devices. In fact, yesterday Facebook had to warn potential investors for upcoming initial public offering of stock that the more people who access it from mobile instead of the web, the worse its business is doing.