Developers: Learn Who’s Playing Your Games, Increase Retention

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Playnomics

Quick Pitch: Playnomics’ software shows game developers who’s playing their games

Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what’s been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn’t plan on letting paper-based media go

Mobile Advertising: The Ins and Outs of Striking a Deal

In Mashable’s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience.

This week

Cannon.fm: It’s More Than Just Pandora For Local Bands (Video)

Intrigued upon hearing about these StartupWeekend vets, I managed to track down Cannon.fm founders Ryan Cox and Mat Marcum in order to get a little more info about their interesting and imminently launching streaming music startup.

Cannon.fm is like a lot of other streaming music services out there

Google’s Android Ice Cream Sandwich topples 7% adoption rate

Google’s latest official numbers for Android are out, and the number of people running the latest version of Android, version 4.0 also known as Ice Cream Sandwich, is now up to 7.1% of all Android device owners, including both smartphones and tablets. That’s up from the previous month when

Microsoft’s Xbox 360 E3 keynote video is now available for replays online

The pre-E3 briefing is crucial for all major videogame companies, and if you missed Microsoft’s noontime keynote yesterday you can relive it live and in HD on Xbox.com. The stream is up on Xbox.com for your viewing pleasure to be shocked (again) that Call of Duty: Black Ops 2 and Halo 4 are going to

The Internet Changes Wednesday, But Most People Won’t Notice

With IP addresses now depleted, the Internet Society is leading the launch of IPv6 to allow the web to continue growing.

Without adopting IPv6, people surfing the web will have to go through a transitional gateway before entering a non-updated site using IPv4, making the experience slower. On launch

Sony Playstation Move Racing Wheel hands-on (video)

After Sony’s PlayStation keynote last night here at E3, PlayStation.Blog made a sort-of-surprise announcement when it officially detailed the $40 Move Racing Wheel — something we only caught passing glimpses of during our liveblog. Naturally, we decided to drop by Sony’s booth to find out whether the

NYT: Office for iPad is still on

Microsoft vehemently objected to Office for iPad rumors almost as soon as they first showed up, quashing hopes in the process — or so we thought. The New York Times now contends that Redmond’s PR might just have been exercising plausible deniability: sources for the newspaper assert that Office for

GameStop PS3 DLC partnership is future of retail

The leading video game retailer in the US has forged a partnership with Sony, announced right at the beginning of the world’s biggest video game trade show. GameStop will begin selling downloadable content for the PS3 in nearly all major regions around the world, in a testament to the drastically