Last year, Google announced an initiative to give authors on the Web greater ownership over their content and more visibility in search. Unfortunately, up to this point, the authentication process has been fairly convoluted. Rick DeJarnette’s post last week illustrates that clearly. There are a lot of steps and blog platforms like WordPress, for example, require additional configuration to enable authentication. It’s been confusing users to the detriment of the service.
The process, however, is evolving. It’s gone from adding code to your site’s pages to something that’s more automatic. As part of this, Goog