Ad Targeting Is Hard
by adminMicrosoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.
source: http://feedproxy.google.com/~r/Techcrunch/~3/5jgk8efrCdM/