Editors Note: Peter Arvai, CEO of Prezi, is passionate about helping people create and communicate big ideas. Peter is a serial entrepreneur, prior to joining Prezi, he established healthcare startup omvard.se and was part of creating the first mobile news reader.
Big ideas fuel the entrepreneurial spirit. An idea passionately pursued through a labyrinth of “what-ifs” can be the launch of the next great company, the new skyrocketing startup. Apple, under the leadership of Steve Jobs offers an example of a company built on a foundation of big ideas. With a storied reputation of innovation, Jobs and Apple seemed to have captured the magic of having the right idea at the right time over and over again.
But this magic is misleading. We applaud the genius of those like Steve Jobs for big ideas that transform our perceptions about what is possible. However, we fail to recognize the work that got him there. For every ‘Steve soundbite’ we remember today, there were weeks of intense development, preparations and actual rehearsals – all that just to present the idea. It was never the right idea at the right time but an idea that was thoroughly explored and improved over a period of time.
This is the most important lesson aspiring startups and entrepreneurs can learn from Jobs and other big thinkers: how to give space and time to discover, explore and convey big ideas.