Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing

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The Internet has been the most disruptive vehicle in modern memory, from buying shoes to connecting with friends. The profession of marketing was no less transformed over the last two decades. Marketing has evolved from rules of thumb to data-driven decisions with the adoption of lean. Danielle Morrill, co-founder of Referly, says “Growth hackers are questioning and challenging marketing as we know it today.”

source: http://feedproxy.google.com/~r/Techcrunch/~3/aDv0HoeHDr8/