When you use Shazam, you’re probably identifying a song on the car radio, in a coffee shop, or anywhere else. Recently, however, the company has been expanding into the world of TV, thanks to partnerships with shows like American Idol, and also with brands, including nearly half of the advertisers during the Super Bowl.
Shazam just announced that it’s expanding its TV efforts beyond individual partnerships. Chief Revenue Officer Doug Garland says the company has created a comprehensive experience for TV, allowing users to tag any show on any channel. This functionality is actually live in the current version of the app — Shazam just waited a little while to announce it. (Unable to resist the pun, Garland says, "We were getting it ready for prime time.")